What on earth is Bollywood?

Dictionary.com describes it as the following:

• Bol·ly·wood [bol-ee-wood]
  –noun
  the motion-picture industry of India, based in Bombay.

However, I believe that this description is simply not enough...So I ask fellow readers to include in their comments a list of keywords that you think best describe Bollywood. Using these keywords, I aim to collaborate and write the 'perfect definition'! (Well one that is at least a smidge better than that of Dictionary.com - no offense to them).

My ever so important list of keywords: Big, loud, colourful, fun, laughable

Visitor keywords: (That's you)